Geschreven door: Jesse Warmerdam
Morgen is het de wereldwijde Dag van de Aarde, en Apple maakt zich klaar om deze gelegenheid te vieren op heel wat verschillende manieren. We kunnen verwachten dat alle Apple retail Stores morgen een groen logo hebben, net als het bedrijf deed op de internationale AIDS-dag.
Morgen is het de wereldwijde Dag van de Aarde, en Apple maakt zich klaar om deze gelegenheid te vieren op heel wat verschillende manieren. We kunnen verwachten dat alle Apple retail Stores morgen een groen logo hebben, net als het bedrijf deed op de internationale AIDS-dag.
Apple's Vice President of Environmental Initiatives Lisa Jackson geeft ons een kleine blik op het nieuwe datacentrum van Apple in de Nevada-woestijn.
Vandaag deelde Apple de laatste updates over het project en hoe het er voor staat met milieuvriendelijkheid bij Apple. Dit deed de iPhonemaker door een video online te zetten, waarin Tim Cook het woord heeft en praat over milieuvriendelijkheid bij het bedrijf.
Vandaag deelde Apple de laatste updates over het project en hoe het er voor staat met milieuvriendelijkheid bij Apple. Dit deed de iPhonemaker door een video online te zetten, waarin Tim Cook het woord heeft en praat over milieuvriendelijkheid bij het bedrijf.
En dit is wat de videobeschrijving ons nalaat:
At Apple, we strive to reduce our impact on climate change, find ways to use greener materials and conserve resources for future generations. This video was shot on location at Apple Facilities. Now more than ever, we will work to leave the world better than we found it.
Volgens Lisa Jackson begint Apple al aardig energiezuinig te worden, en draaien bijna alle datacentrums op 100% groene energie. Bijna 120 van de meer dan 400 Apple Stores draaien volledig op groene stroom en dit worden er steeds meer. Met de oplevering van het iSpaceship zal Apple nog een enorme bron van groene energie vormen; het zou volledig groen moeten worden.
Lisa Jackson heeft ook nog een brief geschreven, die te bekijken is vanaf de Apple-website:
A letter from Lisa Jackson
At Apple, we believe innovation is about making things better. This simple idea drives us to take action in the face of the very real problem of climate change. We feel the responsibility to consider everything we do in order to reduce our impact on the environment. This means using greener materials and constantly inventing new ways to conserve precious resources.
We aim to create not just the best products in the world, but the best products for the world. We have a long way to go, but we are proud of our progress. For example, every one of our data centers is powered entirely by clean sources such as solar, wind, and geothermal energy. So whenever you download a song, update an app, or ask Siri a question, the energy Apple uses is provided by nature.
Of course, the cleanest energy is the energy you never use. That’s why we’ve reduced the average total power consumed by Apple products by 57 percent since 2008. And each one of our products far exceeds the strict energy efficiency guidelines set by ENERGY STAR.
We’ve led the industry in removing many harmful toxins from our products, such as PVC, brominated flame retardants, and phthalates. And we’ve recycled more than 421 million pounds of electronic waste. In fact, every Apple Retail Store will now take back Apple products for free and recycle them responsibly. We believe we must be accountable for every Apple product at every stage of its use.
“Better” means we’re never done. We push ourselves every day to develop innovations that reduce our carbon footprint, use cleaner and safer materials, and show that what’s good for the planet can also be good for business. At Apple, we continue to put nature at the center of our business and design principles. We promise to keep you updated on our journey.
Sincerely,
Lisa Jackson
Vice President of Environmental Initiatives
Lisa Jackson heeft ook nog een brief geschreven, die te bekijken is vanaf de Apple-website:
A letter from Lisa Jackson
At Apple, we believe innovation is about making things better. This simple idea drives us to take action in the face of the very real problem of climate change. We feel the responsibility to consider everything we do in order to reduce our impact on the environment. This means using greener materials and constantly inventing new ways to conserve precious resources.
We aim to create not just the best products in the world, but the best products for the world. We have a long way to go, but we are proud of our progress. For example, every one of our data centers is powered entirely by clean sources such as solar, wind, and geothermal energy. So whenever you download a song, update an app, or ask Siri a question, the energy Apple uses is provided by nature.
Of course, the cleanest energy is the energy you never use. That’s why we’ve reduced the average total power consumed by Apple products by 57 percent since 2008. And each one of our products far exceeds the strict energy efficiency guidelines set by ENERGY STAR.
We’ve led the industry in removing many harmful toxins from our products, such as PVC, brominated flame retardants, and phthalates. And we’ve recycled more than 421 million pounds of electronic waste. In fact, every Apple Retail Store will now take back Apple products for free and recycle them responsibly. We believe we must be accountable for every Apple product at every stage of its use.
“Better” means we’re never done. We push ourselves every day to develop innovations that reduce our carbon footprint, use cleaner and safer materials, and show that what’s good for the planet can also be good for business. At Apple, we continue to put nature at the center of our business and design principles. We promise to keep you updated on our journey.
Sincerely,
Lisa Jackson
Vice President of Environmental Initiatives
